Blog

Neil Thurman - Blog

From the Blog

  1. I’m looking for a PhD researcher to join me at LMU Munich and explore one of the media industry’s most important yet often overlooked infrastructures: audience measurement. The doctoral research will examine how audiences are counted, valued, represented, and used by media companies, advertisers, policymakers, and researchers, with scope to develop an original line of inquiry around ratings, readership, platform metrics, surveillance, transparency, advertising fraud, or the disruptions created by streaming and social media. The post (75% FTE) begins on 1 October 2026, runs initially for three years, and offers an annual gross salary of between €44,493 and €63,239, depending on qualifications and experience.

  2. My new book – Media Change: Contemporary Cases, Consequences, and Conceptualizations – is now published by Wiley. The book’s twelve chapters dissect pressing media topics, ranging from the role of AI and automation in news production to the intricate efforts by democratic states to curb underage access to harmful online content. These chapters not only provide insights into their individual topics but also serve as illustrative cases of broader media transformations. The introductory and concluding chapters weave together lessons about media change, exploring not only the “what” and “how” but also the nuanced resistance, uneven progress, occasional reversals, and the influence of non-technological factors. Order at Wiley.com, Amazon.com, and all major online booksellers.

  3. My new report surveys how journalists and their newsrooms are using artificial intelligence and their attitudes and approaches towards the technology.

  4. Who are UK journalists? How do they work? What do they think? And how has all this changed in the last decade? My new report answers these questions.

  5. Our new study has found that readers find traditionally-crafted news articles more comprehensible than articles produced with automation. Deficiencies readers perceive in the automated articles’ handling of numbers and word choice partly explain why they were harder to understand.

  6. With the vast array of options of what to watch online, have you ever wondered why you picked that new comedy or that old documentary? Would you have chosen to watch them if they were on terrestrial TV? How much were you nudged to choose them by subtle prompts from the online streaming platforms?