Neil Thurman

Professor of Communication
Department of Communication Studies and Media Research
LMU Munich

Neil Thurman

From the Blog

How do British journalists see their role in society? Do they consider themselves aggressive opponents of those in power? Do they aim to influence politics? To find out, we compared British journalists’ professional attitudes to those of journalists in another country with a similar media landscape but a more muted press: Germany. Our analysis revealed several significant differences between journalists in Britain and Germany. We found that British journalists believe it more important than their German colleagues to confront those in power and hold them to account. But – contrary to expectations – we found no difference between British and German journalists’ eagerness to set the political agenda or influence public opinion.

The consequences of The Independent's decision to go online-only show that although ditching print may bring newspapers financial sustainability it can decimate audience attention. 

Newspaper and magazine audience measurement in Britain underwent a quiet revolution today with the release of the first full set of data from the Publishers Audience Measurement Company (PAMCo) which replaces the National Readership Survey (NRS). I've been crunching the data and here are my top three findings: 1) Day-to-day, print is newspapers’ most important single platform. 2) Tablets aren't "saving newspapers." 3) Newspapers' audiences remain in platform silos.